Course Content
KM-01: Overview of Artificial Intelligence
This module introduces learners to the fundamental concepts of Artificial Intelligence (AI) and its growing role in modern technology, business, and society. Learners will explore the evolution of AI, key definitions, and different types of artificial intelligence, as well as related fields such as machine learning, deep learning, neural networks, data science, automation, and robotics. The module also examines how AI is applied in real-world environments, including industries such as healthcare, finance, agriculture, manufacturing, and digital services. In addition, learners will understand the strategic advantages of AI in business, including automation, improved decision-making, and increased productivity. By the end of the module, learners will have a foundational understanding of AI technologies, their applications, and their impact on the Fourth Industrial Revolution (4IR). This knowledge prepares learners for further study and practical skills development within the Artificial Intelligence Software Developer qualification at NQF Level 4.
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Lesson 1: Introduction to Artificial Intelligence
Knowledge Check: Understanding Artificial Intelligence
02:00:00
KM-01 Assignment 1
Lesson 2: Background to Artificial Intelligence
Artificial Intelligence Fundamentals Quiz – Background to AI
01:00:00
KM-01 Assignment 2
Lesson 3: Strategic Advantage of Artificial Intelligence in Business
KM-01 Assignment 3
KM-02: Introduction to Mathematics and Statistics for Artificial Intelligence
This module introduces learners to the essential mathematical and statistical concepts required for understanding Artificial Intelligence, Machine Learning, Deep Learning, and Data Analytics. It provides foundational knowledge in areas such as basic mathematics, linear algebra, binary number systems, scientific notation, probability, and statistics. Learners will explore how mathematical principles are used to represent data, perform calculations, and analyze patterns in AI systems. The module also develops problem-solving skills through practical applications including coordinate systems, matrix operations, and probability models used in modern AI technologies.
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Lesson 1: Basic Mathematics for Artificial Intelligence
Mathematics and Statistics for Artificial Intelligence
02:00:00
Lesson 2: Linear Algebra for Artificial Intelligence
Advanced Mathematical Foundations for Artificial Intelligence
02:00:00
Lesson 3: Conversion Between Decimal and Binary Systems
Advanced Quiz: Basic Mathematics for Artificial Intelligence Development
01:00:00
Lesson 4: Expressing Size and Magnitude
Advanced Mathematics & Statistics for Artificial Intelligence – Expert Level Quiz
00:45:00
Lesson 5: Error in Calculations
Error in Calculations, Accuracy, and Precision
02:00:00
Lesson 6: Cartesian Coordinate System
Cartesian Coordinate System
01:00:00
Lesson 7: Distance Between Two Points
Distance between two points on a Cartesian coordinate plane
00:45:00
Lesson 8: Midpoint Between Two Points
Midpoint between two points on a Cartesian coordinate plane
00:45:00
Lesson 9: Linear Equations and Graphs
Linear equations and their graphical representation on a coordinate plane
00:45:00
Lesson 10: Basic Statistics and Data Representation
Basic statistical concepts and data representation method
00:45:00
Lesson 11: Introduction to Probability
Probability concepts, event likelihood, theoretical probability, and real-world probability applications
00:45:00
Lesson 12: Data Interpretation and Decision Making
Understand different types of data, analyze information, identify patterns
00:45:00
KM-02 Summative Assessment
KM-03: Analytical Thinking and Problem Solving
This module focuses on developing the learner’s ability to analyse problems logically and design structured solutions. Learners are introduced to analytical thinking techniques, critical thinking skills, and problem-solving methods used in artificial intelligence development. The module teaches how to break down complex problems, evaluate possible solutions, and apply structured reasoning when designing AI-based systems. By the end of the module, learners will understand how to approach real-world problems systematically and use analytical tools such as decision trees and critical thinking methods to support AI problem solving
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Lesson 1: Introduction to Analytical Thinking
Understanding Analytical Thinking
02:00:00
Lesson 2: Problem Solving and Critical Thinking
Problem Solving and Critical Thinking
00:45:00
Lesson 3: AI Problem Solving
AI Problem Solving
00:45:00
KM-03 Summative Assessment
KM-04: Data, Databases and Data Visualisation
This module introduces learners to the fundamental concepts of data, database systems, and data visualisation, which are essential components in modern artificial intelligence and data-driven technologies. The module focuses on helping learners understand how data is collected, processed, analysed, stored, and transformed into meaningful insights for decision-making. Learners begin by exploring the value of data and the role of data analysis, including how reliable data sources are identified and how raw data is refined by handling missing values, correcting misalignments, and eliminating irrelevant information. The module also explains common flaws and limitations in data collection, such as bias, omission, and errors that may affect the quality and reliability of data. The module then moves into practical data handling using spreadsheets, where learners study techniques for analysing and presenting data. This includes creating reports, sorting and filtering datasets, using pivot tables and dashboards, importing data from files and databases, and visualising results using charts and analytical tools. Learners are also introduced to databases and Structured Query Language (SQL), which allow large volumes of data to be stored, managed, and retrieved efficiently. In addition, the module explores data mining techniques used to identify patterns and relationships within datasets. Finally, the module highlights the importance of data visualisation and data security, teaching learners how to present information clearly using AI-assisted tools while ensuring that sensitive information is protected from misuse or unauthorized access. Overall, this module equips learners with the knowledge required to manage data effectively, perform analysis, create meaningful visualisations, and maintain data integrity and security, which are critical skills for professionals working in artificial intelligence, data science, and software development environments.
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Lesson 1: Introduction to Data
Understanding data
02:00:00
Lesson 2: Data in Spreadsheets
Data in Spreadsheets
03:00:00
Lesson 3: Data Cleaning and Preparation
Data preparation techniques used in data analysis
02:00:00
Lesson 4: Data Visualization
Understanding of data visualization
02:00:00
Lesson 5: Data Quality
Data quality and its importance in data analysis
01:00:00
Lesson 6: Data Privacy and Security
Understanding of data privacy and data security
01:00:00
Lesson 7: Ethical Use of Data
Ethical principles related to the collection, analysis, and use of data
01:00:00
Lesson 8: Communicating Data Insights
Understanding of how data insights are communicated
01:00:00
KM-04 Summative Assessment
KM-05: Computing Theory
computational thinking. Programming is the process of writing instructions that tell a computer how to perform tasks. These instructions are written using programming languages such as Python, Java, or C++. In this module learners will develop an understanding of how computers interpret instructions, how algorithms are used to solve problems, and how basic programming structures work. The module also introduces the core principles of software development and provides an entry-level understanding of Python programming. By the end of the module learners will understand how software systems are designed, how algorithms are created to solve problems, and how programming languages are used to build modern digital solutions including artificial intelligence systems. The module covers the following key topics: Introduction to programming languages Introduction to algorithms Programming basics Solution development Introduction to Python These concepts provide the theoretical foundation needed before learners begin writing real programs in practical learning modules.
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Lesson 1: Introduction to Programming Languages
Introduction to Programming Languages
01:00:00
Lesson 2: Introduction to Algorithms
Introduction to Algorithms
01:00:00
Lesson 3: Programming Basics
Foundations of Programming and Computational Problem Solv
02:00:00
Lesson 4: Solution Development
Building Effective Software Solutions
02:00:00
Lesson 5: Introduction to Python
Python Programming Fundamentals
00:45:00
KM-05 Summative Assessment
KM-06: Introduction to Artificial Intelligence, Machine Learning, Deep Learning
The main focus of the learning in this knowledge module is to build an understanding of the relationship between Artificial Intelligence, Machine Learning and Deep Learning, as well as the application of such systems to create a set of instructions to perform a programming task. Learners will explore how AI technologies are used across industries such as healthcare, finance, education, and automation. The module also introduces ethical considerations, responsible AI use, and the impact of AI on society and employment. By the end of this module, learners will understand how artificial intelligence systems work, the different types of AI technologies, and how these technologies are applied in modern software development environments.
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Lesson 1: Artificial Intelligence, Machine Learning, and Deep Learning: Understanding Their Relationship
Artificial Intelligence, Machine Learning and Deep Learning
00:45:00
KM-06 Summative Assessment
KM-07: Artificial Intelligence Frameworks and Data Scraping
This module introduces learners to Artificial Intelligence frameworks and their role in developing intelligent systems. Learners will explore how frameworks such as TensorFlow, Keras, PyTorch and IBM Watson help developers design, train and deploy AI models efficiently. The module also introduces the concept of data scraping, explaining how AI technologies can be used to collect and extract information from websites. Learners will understand the tools, procedures, and legal considerations involved in web scraping and how this data can be used for analytics and decision-making. By the end of the module, learners will understand the structure of AI frameworks, their advantages, practical applications, and how AI techniques can be used to automate data extraction processes.
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Lesson 1: Introduction to AI Frameworks
AI Frameworks
00:30:00
Lesson 2: Fundamentals and Applications of AI Frameworks
Fundamentals and Applications of AI Frameworks
00:45:00
Lesson 3 Using AI for Data Scraping
AI and Data Scraping
00:30:00
KM-06 Summative Assessment
KM-08: Machine learning
The main focus of this knowledge module is to build an understanding of the relationship between Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning, as well as the application of machine learning to create a set of instructions that can perform programming tasks. This module introduces learners to the types of machine learning models, machine learning algorithm classifications, common machine learning algorithms, and the machine learning workflow process used to develop intelligent systems. Learners will also explore how machine learning can support business decision-making and improve business performance. The module further explains how machine learning systems use data, features, and labels to identify patterns, make predictions, and automate tasks. By understanding these concepts, learners will gain the foundational knowledge required to work with machine learning technologies and apply them in real-world applications and business environments.
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Lesson 1: Types of Machine Learning Models
Machine Learning Knowledge Check Quiz
01:00:00
Lesson 2: Machine Learning Algorithm Classification
Understanding of Machine Learning Algorithm Classification
01:00:00
Lesson 3: Common Machine Learning Algorithms
Understanding of Common Machine Learning Algorithms
00:45:00
Lesson 4: Machine Learning Workflow Process
Understanding of the Machine Learning Workflow Process
01:00:00
Lesson 5: Business Benefits of Machine Learning
Understanding of Business Benefits of Machine Learning
01:00:00
KM-08 Summative Assessment
KM-09: Deep Learning (DL)
This module introduces learners to the concept of Deep Learning, an advanced area of Artificial Intelligence that builds on Machine Learning techniques to create intelligent systems capable of learning complex patterns from large datasets. The module focuses on understanding the relationship between Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) and how deep learning technologies are used to develop intelligent applications. Learners will explore how neural networks are structured and how they function, including the roles of input layers, hidden layers, and output layers in deep learning systems. The module also introduces different neural network architectures such as convolutional neural networks, recurrent neural networks, and recursive neural networks, which are widely used in fields such as computer vision, natural language processing, and speech recognition. In addition, the module covers activation functions used in deep learning models, including functions such as Sigmoid, Tanh, Softmax, and ReLU. Learners will also study how deep learning networks are built, trained, and tuned to improve performance. These concepts help developers design more accurate and efficient models for solving complex computational problems. The module further introduces advanced Python concepts for deep learning, including decorators, context managers, exception handling, and Python package management. These programming techniques are important for developing scalable deep learning applications. Finally, learners will explore TensorFlow and Keras, two of the most widely used frameworks for deep learning development. These tools allow developers to build, train, and deploy neural networks efficiently using modern machine learning libraries and APIs. By the end of this module, learners will understand the core concepts of deep learning, neural network architecture, advanced Python programming for AI development, and the use of TensorFlow and Keras to build deep learning models.
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Lesson 1: Deep Learning Neural Network Architecture
Understanding of Deep Learning Neural Network Architecture
00:30:00
Lesson 2: Advanced Python for Deep Learning
Understanding of Advanced Python for Deep Learning
00:46:00
Lesson 3: TensorFlow and Keras for Deep Learning
Understanding of TensorFlow and Keras for Deep Learning
00:30:00
KM-09 Summative Assessment
KM-10: Introduction to Governance, Legislation and Ethics
This module introduces learners to the principles of governance, legislation, ethics, workplace security, and business practices that influence organisations and employees. The module focuses on understanding how legal frameworks and ethical standards guide behaviour in the workplace and ensure accountability, transparency, and responsible decision-making. Learners will explore important workplace legislation such as the Labour Relations Act (LRA), the Protection of Personal Information Act (POPIA), and other regulatory frameworks that affect employees and employers. The module also introduces key ethical principles, including professional conduct, fairness, honesty, and accountability in professional environments. In addition, the module examines workplace security, performance management, business planning, and costing concepts that influence organisational efficiency and sustainability. By the end of the module, learners will understand how governance, ethics, legislation, and management practices contribute to a responsible and productive workplace environment.
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Lesson 1: Governance
Governance, Legislation, Ethics and Workplace Security
00:45:00
Lesson 2: Understanding Workplace Legislation in South Africa
Workplace Legislation and Employee Rights
00:45:00
Lesson 3: Ethics, Professional Conduct, and Workplace Security Fundamentals
Ethics, Professional Conduct, and Workplace Security
00:45:00
Lesson 4: Ethical Behaviour and Responsibility in the Workplace
Ethical Behaviour, Workplace Responsibility, and Professional Conduct
00:45:00
Lesson 5: Workplace Security and Cybersecurity Fundamentals
Workplace Security, Cybersecurity, and Risk Management
00:45:00
Lesson 6: Performance Management, Efficiency, and Continuous Improvement in the Workplace
Performance Management, Efficiency, and Continuous Improvement
00:45:00
Lesson 7: Business Planning, Sustainability, and Economic Principles
Business Planning, Sustainability, and Economic Principles
00:30:00
Lesson 8: Costing, Pricing Strategies, and Financial Decision-Making
Costing, Pricing Strategies, and Profit Management
00:45:00
Lesson 9: Professionalism, Workplace Conduct, and Organisational Culture
Workplace Legislation and Employee Rights
00:30:00
KM-10 Summative Assessment
KM-11: Fundamentals of Design Thinking and Innovation
This module introduces learners to the principles of design thinking, creativity, and innovation in the workplace. It focuses on solving problems using a human-centered approach, where user needs are prioritised through observation, empathy, and iterative development. Learners will explore key concepts such as design thinking methodology, creativity, innovation types, and application in real-world environments, including software development and business. The module also highlights how organisations use design thinking to improve products, processes, and services while fostering innovation. By the end of this module, learners will understand how to apply design thinking to solve complex problems and drive innovation effectively in the workplace.
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Lesson 1: Introduction to Design Thinking
Design Thinking Concepts, Stages, and Problem-Solving Approach
Lesson 2: The Human Element in Design Thinking
Human-Centered Design and the Human Element in Design Thinking
00:30:00
Lesson 3: Creativity in Design Thinking
Creativity and Creative Problem Solving in Design Thinking
00:45:00
Lesson 4: Innovation in Design Thinking
Innovation Types and Applications in Design Thinking
00:30:00
Lesson 5: Design in Design Thinking
Design Principles, Ideation, and Visual Communication in Design Thinking
00:30:00
Lesson 6: Design Thinking Methodology
Design Thinking Methodology, Phases, and Tools
00:45:00
Lesson 7: Application of Design Thinking
Application of Design Thinking in Software, Cybersecurity, and Business
00:45:00
KM-11 Summative Assessment
KM-12: Fundamentals of Research and Information Analysis
This module focuses on developing an understanding of research principles, information gathering, and data analysis techniques. It equips learners with the ability to collect, evaluate, interpret, and apply information effectively in problem-solving and decision-making contexts
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Lesson 1: Introduction to Research and Information Analysis
Lesson 2: Computing Knowledge Fundamentals
Lesson 3: Future Skills and Competencies in the 4IR
Lesson 4: 4IR Trends Affecting Businesses
Lesson 5: Data Science, Ethics, and Responsible Innovation in 4IR
KM-12 Summative Assessment
Artificial Intelligence Software Developer

KM-10 Lesson 8: Costing and Pricing

Lesson Title:

Costing, Pricing Strategies, and Financial Decision-Making

Lesson Summary:

This lesson introduces learners to costing and pricing in business, focusing on how organisations calculate costs, set prices, and ensure profitability. It explores different types of costs, pricing strategies, and the relationship between cost, price, and profit. Learners will understand how businesses make financial decisions to remain sustainable and competitive.

1. Introduction to Costing and Pricing

Every business must understand:

  • How much it costs to produce goods or services
  • How to price those goods or services

The goal is to:
👉 Cover costs
👉 Make a profit
👉 Stay competitive

2. Types of Costs

Businesses incur different types of costs:

1. Fixed Costs

These are costs that do not change with production levels.

Examples:

  • Rent
  • Salaries
  • Insurance

2. Variable Costs

These costs change depending on production.

Examples:

  • Raw materials
  • Electricity usage
  • Packaging

3. Total Cost

Total cost is:
👉 Fixed Costs + Variable Costs

3. Pricing

Pricing is the process of setting the amount customers must pay for a product or service.

Pricing must consider:

  • Costs
  • Market demand
  • Competitors
  • Customer value perception

4. Pricing Strategies

Businesses use different strategies to set prices:

1. Cost-Based Pricing

  • Price is based on the cost of production plus profit margin

👉 Example: Cost = R100, add 20% → Selling price = R120

2. Competitive Pricing

  • Price is based on competitors’ prices

👉 Example: Matching or slightly lowering competitor prices

3. Value-Based Pricing

  • Price is based on customer perceived value

👉 Example: Premium brands charging higher prices

5. Profit

Profit is the amount a business earns after covering all costs.

Formula:

👉 Profit = Revenue – Total Cost

Types of Profit:

Gross Profit

  • Revenue minus cost of goods sold

Net Profit

  • Profit after all expenses are deducted

6. Break-Even Point

The break-even point is where:
👉 Total Revenue = Total Costs

At this point:

  • No profit

  • No loss

Businesses aim to:
👉 Go beyond break-even to make profit

7. Importance of Costing and Pricing

Understanding costing and pricing helps businesses:

  • Make informed financial decisions
  • Avoid losses
  • Maximise profits
  • Stay competitive

Poor pricing decisions can lead to:

  • Loss of customers
  • Financial losses
  • Business failure

8. Relationship Between Cost, Price, and Profit

These three are connected:

  • Higher costs → Higher prices needed
  • Lower costs → More competitive pricing
  • Pricing affects demand and profit

Businesses must balance:
👉 Cost + Price + Customer value

9. Summary of Key Concepts

In this lesson, you learned:

  • Businesses must understand costs and pricing
  • Fixed and variable costs affect total cost
  • Pricing strategies influence competitiveness
  • Profit is the difference between revenue and costs
  • Break-even point shows when no profit or loss occurs
  • Proper pricing ensures business sustainability

 

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